Microsoft’s new “wedding planner” ad is the latest stereotype dreamed up by the tech world’s “brogrammer” culture.
Along the line of Toddlers and Tiaras, the following links are dance competition videos, where young girls (mostly) perform winning routines choreographed for them by adults. What is stunning is how many there are if you search YouTube and how they are all “sexed” up despite being children. This trend reflects some of what we discussed in class and demonstrates one way that our society “sexualizes” young girls They are being coached on how to “act sexy.” As Lisa Wade writes about this phenomenon:
"Certainly children do make choices about what to mimick. In a culture that highly sexualizes young girls, we shouldn’t be that surprised when they make choices that we find incongruent with (our beliefs about) childhood. The World of Dance routine, however, is not simply an example of children being active in their own socialization and responding to the powerful messages of self-objectification aimed at girls of all ages. In this case, many, many adults were instrumental in producing the product: their dance teacher(s), the choreographer, their parents, and the producers of the tour, to name the obvious. These girls are performing a highly sexualized routine because many adults chose to sexualize them."
Here are some awesome samples:
I think the irony is lost on them as this group performs to “Run the World”. 1st overall winners in the competition for “8 years old”
A group called TJ and the Lil’ Mamas:
The lyrics to the song about things they do “in the club” adds something special to the routine.
Wind it up- girl dolls
A talented 10-year and her moves
Historic moments at the Oscars
An opinion piece commenting on the way that magazines portray healthy living for men and for women.
There is a crisis of representation in the media. We live in a racially and ethnically diverse nation that is 51% female, but the news media itself remains staggeringly limited to a single demographic.
Gender swapping parody of the Wolf of Wall Street trailer. Thoughts?
This week, Soledad O’Brien announced that her O’Brien Raymond Starfish Foundation would be teaming up with CoverGirl cosmetics to produce a series of documentaries as part of their “Girls Can” movement. For O’Brien, Girls Can is an way to help empower young women. For CoverGirl, it’s the perfect way to convince young women that buying beauty products does not make them a bad person.
Is this the same as “greenwashing” ?
We could come up with a new term for this… cosmetics companies are “empowerwashing” ….? Although I prefer this type of commercials…. I have fallen for it.